Services UI Design

Our design process is centred a round a well crafted set of persona's that have been designed of their needs. In close cooperation with your domain experts in marketing, sales, and customer support, we facilitate participatory design with users. Together we build the necessary understanding for balanced, intuitive, and pleasing design solutions.

• Information architecture that organises information, features, and functions in an intuitive manner from your user's perspective.
• Navigation that always shows users where they are and where they can go from there. Nothing is more frustrating to the users than knowing that the information or functionality is there, but they can't get to it.
• Interaction characteristics that naturally meet user expectations and avoid confusion and surprises. We appreciate the subtle differences of using devices such as menus, drop-lists, multiple selection lists and buttons, just to name a few.
• Information visualisations that transform raw data into useful information

And finally, and only at the very end of the design process, we focus on the visual appeal that adds the emotional dimension to the design and determines the visual branding aspects.

In the end we achieve user interface designs that maximise usability, minimise training time and cost, and empower the user to do what they need to do which they will remember as a positive experience.